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Communications surrounding sensitive topics are challenging; therefore, preparation is critical to effectively manage a crisis situation. In this panel, we will cover strategies you can use to identify and get ahead of a challenging predicament before you lose control of the story. This includes planning communications around a game’s sensitive content, making meaningful statements on larger issues, and crafting reactive messaging around difficult circumstances.
Blane Humphries
Blane is a Bay Area-based Account Supervisor at TriplePoint PR with experience in games public relations, freelance journalism, and corporate communications. He has managed PR campaigns ranging from AAA blockbusters to indie titles that have incorporated crisis communications components. Blane studied Public Relations at Georgia Southern University, where he graduated with honors in 2012.
You can connect with him on LinkedIn here – https://www.linkedin.com/in/blanehumphries/
Michael Brown
Vicarious PR
Michael is a former freelance game journalist and influencer turn PR and marketing professional. Michael co-founded and runs the award-winning video game marketing agency Vicarious PR. Michael has run PR and marketing campaigns for some of the biggest companies in the industry such as Tencent and PUBG Corp. He also now serves as CEO of the newly formed Vicarious Publishing, the publishing arm of the company that seeks to help indies go to market successfully across all platforms.
Kimberly Starks, APR
Principal Consultant
Kimberly M. Starks, APR, is an experienced and well-respected public relations practitioner. She is currently founder and principal consultant of Blue Scorpion Reputation Management (BSRM), a PR firm specializing in the areas of video gaming, agribusiness, pet health and wellness, and government contracting.
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