Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.

0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain’s marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question

Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg

Rory’s book:

Listen on:
Apple podcast – https://podcasts.apple.com/gb/podcast…
Spotify – https://open.spotify.com/show/7iQXmUT…

FOLLOW ►
Instagram: https://www.instagram.com/steven/
Twitter: https://twitter.com/SteveBartlettSC
Linkedin: https://www.linkedin.com/in/stevenbartlett-123

Sponsors:
Huel – https://my.huel.com/Steven
Crafted – https://bit.ly/3JKOPFx

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This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise.

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.

Topics:
0:00 Intro
01:29 Childhood, racism and finding your voice
15:19 What makes Nike successful?
24:50 How to create a winning work culture
31:07 How do you incentivize risk?
34:56 Necessity sparks innovation
41:34 Creating emotional connections
45:41 Finding the right story & branding to make your business succeed
55:03 Attention to detail
57:51 Advice to become a successful marketer
01:04:39 Finding out about your biological family
01:14:21 Our last guest’s question

Greg’s book:
https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/

Greg:
https://www.instagram.com/ghoff70/

Listen on:
Apple podcast – https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644
Spotify – https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX

FOLLOW ►
Instagram: https://www.instagram.com/steven/
Twitter: https://twitter.com/SteveBartlettSC
Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/

Sponsors:
Huel – https://my.huel.com/Steven
Craftd – https://bit.ly/3JKOPFx
Vodafone Business –
https://bit.ly/3NIM35n
https://bit.ly/3AuPKsA

Location courtesy of The Nightfall Group: www.nightfallgroup.com

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