Homemade air fresheners are a growing demand in Nigeria as households, offices, and hotels seek affordable, natural scents. Producing sprays, gels, or scented oils at home is low-cost and scalable.

2. Market Opportunity

• Target customers: Homes, offices, hotels, car owners, and retail shops.
• Trend: Preference for eco-friendly, natural fragrances.
• Competition: Low-to-medium, opportunity to stand out with unique scents.

3. Startup Cost Breakdown (₦)

4. How to Earn ₦500k Monthly

• Produce 200 units/week; average selling price: ₦6,500/unit
• Weekly revenue: 200 × ₦6,500 = ₦1,300,000
• Monthly revenue: ₦1,300,000 × 4 = ₦5,200,000
• Subtract materials & overhead (~₦4,700,000/month) → Net Profit: ₦500,000/month
• Marketing: Social media ads, collaborations with stores, bulk sales to offices.

5. Profit Projection

• Startup recovery: <1 month
• Monthly net profit: ₦500,000
• ROI: ~833% after first month.

6. Challenges & Tips

• Challenge: Quality control → Test scents and shelf-life.
• Tip: Offer customized scents for events or gifts.

7. Feasibility Verdict

High – Low-cost, high-demand, easy to scale.

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