Homemade pet food production involves making nutritious, affordable meals for dogs and cats. With rising pet ownership in Nigeria, this is an underexplored market with high repeat demand.

2. Market Opportunity

• Target customers: Pet owners in Lagos, Abuja, and Port Harcourt, veterinary clinics, and online pet shops.
• Trend: Shift towards natural, fresh, and affordable pet meals.
• Competition: Low – few reliable local suppliers exist.

3. Startup Cost Breakdown (₦)

4. How to Earn ₦100k Monthly

• Produce 200 meals/week, sell at ₦1,500 each
• Weekly revenue: 200 × ₦1,500 = ₦300,000
• Monthly revenue: ₦300,000 × 4 = ₦1,200,000
• Subtract materials (~₦1,100,000) → Net Profit: ₦100,000/month
• Marketing: Social media, veterinary partnerships, online marketplaces.

5. Profit Projection

• Startup recovery: <1 month
• Monthly net profit: ₦100,000
• ROI: ~167% first month.

6. Challenges & Tips

• Challenge: Ingredient sourcing → Partner with local markets.
• Tip: Offer sample packs and subscription plans to secure repeat buyers.

7. Feasibility Verdict

High – Low startup, growing demand, repeat customers.

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