oc2much@yahoo.com1. Overview
WhatsApp is no longer just a messaging app; it has become a powerful e-commerce tool in Nigeria. Many small businesses, artisans, and traders want to sell their products via WhatsApp but lack the technical knowledge to set up a professional online store.
A WhatsApp store setup service helps clients create optimized product listings, digital catalogs, payment integration, and automated messaging. This is a low-cost, high-demand digital service that can be operated entirely from home, with potential earnings of ₦200,000 per month.
With more Nigerians using smartphones for business, this service is timely and scalable, making it perfect for tech-savvy entrepreneurs.
2. Market Opportunity
- Target customers: Small retailers, artisans, food vendors, clothing sellers, and startups.
- Trend: Shift to online sales and social commerce due to convenience and mobile penetration.
- Competition: Low; very few people offer professional WhatsApp setup services in Nigeria.
- Growth potential: High. Every small business moving online is a potential client.
This is particularly useful in urban and semi-urban areas where small traders want to increase sales without investing in a website or physical store.
3. Startup Cost Breakdown (₦)
| Item | Cost (₦) | Notes |
|---|---|---|
| Laptop or smartphone | 50,000 | Use existing device if available |
| Internet subscription | 10,000 | Stable connection for setup and communication |
| Graphic design software (optional) | 5,000 | Canva Pro or free alternatives |
| Marketing & branding | 5,000 | Flyers, social media ads, WhatsApp promotion |
| Miscellaneous | 5,000 | Airtime, apps, small tools |
| Total Startup Cost | ₇5,000–₈0,000 |
Tip: You can start with free tools like Canva and WhatsApp Business app to reduce costs.
4. How to Earn ₦200,000 Monthly
The business model is service-based, charging clients a one-time setup fee or monthly management fee.
- Pricing:
- WhatsApp store setup: ₦15,000–₦20,000 per client
- Optional monthly management: ₦5,000–₦10,000 per client
- Revenue calculation:
- 10 clients × ₦20,000 setup fee = ₦200,000/month
- Adding monthly management for 5 clients × ₦5,000 = ₦25,000 extra
- Upsell opportunities:
- Product photography and editing
- Catalog updates and digital marketing
- Automated order notifications and customer support setup
With consistent client acquisition and upselling, this business can quickly grow into a stable six-figure monthly income.
5. Step-by-Step Business Guide
- Learn WhatsApp Business tools: Understand catalog setup, automated responses, labels, and analytics.
- Develop basic graphic skills: Design product images, banners, and templates.
- Create packages: Offer setup-only and setup + management packages.
- Market your service: WhatsApp groups, social media, LinkedIn, and local business networks.
- Acquire clients: Start with friends, family, and local small businesses; showcase sample setups.
- Deliver professional service: Ensure catalog is well-structured, product images clear, and automation works correctly.
- Scale: Hire virtual assistants to manage more clients or expand into other social platforms.
6. Challenges & Tips
Challenges:
- Educating clients on digital tools
- Maintaining multiple client catalogs simultaneously
- Ensuring timely payment
Tips:
- Offer short video tutorials to help clients understand their store
- Use spreadsheets or CRM tools to track client orders and payments
- Start with a small client base and scale gradually
7. Profit Projection
| Metric | Value (₦) |
|---|---|
| Monthly revenue | 200,000 |
| Operating costs | 20,000 |
| Net monthly profit | 180,000 |
| Break-even timeline | Immediate |
| ROI first month | 225% |
As you gain referrals and recurring management clients, monthly profit can grow to ₦300,000+.
8. Feasibility Verdict
Feasibility: High
- Very low startup cost
- High demand due to increasing small business digitization
- Scalable and flexible
- Minimal overhead and operating entirely online
9. Conclusion
A WhatsApp store setup service is a low-cost, high-demand digital business in Nigeria. By helping small businesses move online, you can earn ₦200,000–₦300,000 monthly while providing an essential service in today’s social commerce era.
This business requires minimal investment, basic tech skills, and marketing effort, making it ideal for entrepreneurs seeking practical and scalable opportunities.
