Google unveils 2023 Year in Search: Nigerian trends

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Google has released its 2023 Year in Search report for Nigeria, highlighting the year’s most popular searches, influential figures, musicians, and trending topics. This annual analysis showcases the subjects that captured the attention of Nigerians, reflecting a heightened interest in lifestyle, local politics, and personalities like Moyo Lawal, Peter Obi, and Oladipupo Oladimeji (Oladips).

The passing of figures like singer Mohbad, Yoruba actor Murphy Alabi, and actor-film producer Saint Obi dominated the loss category. Mohbad also led as the most searched Nigerian news topic in 2023.

Google unveils 2023 Year in Search: Nigerian trends reflect a mix of music, loss, and political curiosity

Nigerians demonstrated a keen interest in political and economic affairs, evident in top-searched questions such as “Who is the winner of the 2023 presidential election?” and “What is fuel subsidy?” These inquiries reflect how Google Search served as a tool for individuals to delve into the political and economic landscape of the country in 2023.

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People
Moyo LawalPeter ObiOladipsHilda BaciMudrykMr IbuSimon EkpaSam LarryAnita BrownEsther Raphael
International News
Inter MiamiAl NassrBallon D’or 2023Israel  Gaza ConflictGabon CoupTurkey EarthquakeBrazil FloodSudan CrisisSubmarine ImplosionWagner Group
Nigeria News
MohbadNigeria National Elections 2023Hilda Baci recordMr IbuSimon EkpaMinisterial ListSeun KutiFuel SubsidyTribunal JudgementYemi Cardoso
Loss
MohbadMurphy AfolabiSaint ObiChristian AtsuAKABray WyattDon BrymoCosta TitchTina TurnerMatthew Perry
Devices
Iphone 15Tecno Spark 10 ProTecno Camon 20Tecno Spark 10Infinix Hot 30iRedmi Note 12Itel A70Itel P40Infinix Note 30 ProInfinix Smart 8
Nigerian Actors
Moyo LawalEmpress NjamahMr IbuNancy IsimeYul EdochieBimbo AdemoyeMaurice SamTobi BakreRuth KadiriOlumide Oworu
Nigerian Singers
AsakeKhaidShallipopiSeyi VibezKizz DanielPortableSpyroBoy SpyceOdumodublvckAyra Starr
Athletes
MudrykHakimiDeclan RiceCaicedoEnzo FernandezJoao FelixOnanaKai HavertzMason MountWout Weghorst
Songs
Asake Lonely At The TopOmah Lay ReasonKizz Daniel My GWho Is Your GuyTerminator King PromiseSabilityRuger AsiwajuCarry Me GoKcee OjapianoRich Till I Die
Movies
Gangs Of LagosJagun JagunExtraction 2OppenheimerBarbie MovieFast XJohn Wick 4Blue BeetleCreed 3Heart Of Stone
Who Is …
Who Is The Winner Of 2023 Presidential ElectionWho Is Mohbad WifeWho Is The Governor Of Kano StateWho Is Chelsea New CoachWho Is Hilda BaciWho Is Sam LarryWho Is Simon EkpaWho Is The Governor Of Osun StateWho Is HakimiWho Is The Winner Of Bbn All Stars 2023
What Is …
What Is Fuel SubsidyWhat Is The Meaning Of IdanWhat Is AutopsyWhat Is The Meaning Of Idan In YorubaWhat Is The Cause Of Mohbad DeathWhat Is The Meaning Of Body CountWhat Is The National Flower Of NigeriaWhat Is BvasWhat Is Bell’s PalsyWhat Is Cryptic Pregnancy
Video Series
Shanty TownAlchemy Of SoulsAlchemy Of Souls Season 2Big Brother TitansTop BoyFar From HomeGen VWuraSex LifeKing The Land
Recipe
Sex On The Beach RecipeChin Chin RecipeBlack Soup RecipeFish Roll RecipeRecipe For PancakeSpaghetti Bolognese RecipeYamarita RecipeSausage Roll RecipeOkra Soup RecipeColeslaw Recipe
Lyrics
Soso LyricsGwagwalada LyricsAsiwaju LyricsLonely At The Top LyricsWon Da Mo LyricsParty No Dey Stop LyricsSability LyricsCarry Me Go LyricsTobechukwu LyricsReason Omah Lay Lyrics

Google Trends is a publicly accessible tool designed to provide insights into relative search volumes across different geographies, time periods, and user queries. This tool enables users to explore the popularity of topics on the Internet by comparing search data based on time, location, and specific queries. Additionally, Google Trends offers valuable features such as category filtering, information on top and rising searches, and the presentation of geographic “heat maps.”

Google unveils 2023 Year in Search: Nigerian trends reflect a mix of music, loss, and political curiosity

The tool categorizes searches into two main types: ‘Trending Searches’ and ‘Most Searched’ queries. Trending Searches refer to queries that experienced the highest volume of traffic over a specified time frame. On the other hand, Most Searched or Top Searches highlight the terms that secured the highest popularity during a specific period, with the ranking determined by the volume of searches. This classification system allows users to gain a comprehensive understanding of the search landscape and user interests across different dimensions.

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