oc2much@yahoo.com1. Overview
Homemade air fresheners are a growing demand in Nigeria as households, offices, and hotels seek affordable, natural scents. Producing sprays, gels, or scented oils at home is low-cost and scalable.
2. Market Opportunity
- Target customers: Homes, offices, hotels, car owners, and retail shops.
- Trend: Preference for eco-friendly, natural fragrances.
- Competition: Low-to-medium, opportunity to stand out with unique scents.
3. Startup Cost Breakdown (₦)
| Item | Cost (₦) | Notes |
|---|---|---|
| Essential oils & fragrances | 20,000 | Multiple scents |
| Bottles & packaging | 15,000 | Small and medium sizes |
| Mixing & measuring tools | 10,000 | Funnels, scales, beakers |
| Labels & branding | 10,000 | Printed labels for marketing |
| Workspace setup | 5,000 | Small home workstation |
| Total Startup Cost | ₦60,000 |
4. How to Earn ₦500k Monthly
- Produce 200 units/week; average selling price: ₦6,500/unit
- Weekly revenue: 200 × ₦6,500 = ₦1,300,000
- Monthly revenue: ₦1,300,000 × 4 = ₦5,200,000
- Subtract materials & overhead (~₦4,700,000/month) → Net Profit: ₦500,000/month
- Marketing: Social media ads, collaborations with stores, bulk sales to offices.
5. Profit Projection
- Startup recovery: <1 month
- Monthly net profit: ₦500,000
- ROI: ~833% after first month.
6. Challenges & Tips
- Challenge: Quality control → Test scents and shelf-life.
- Tip: Offer customized scents for events or gifts.
7. Feasibility Verdict
High – Low-cost, high-demand, easy to scale.
